Online Shopping

What is online shopping?

Online shopping is the process consumers go through to purchase products on internet. There are number of online shopping store and online shopping malls, eshop, e-store, internet stop, web shop, are available over internet which gives the option to buy or purchase products of your own choice.

Online shopping is nothing but electronics commerce (e-commerce) used for business-to-business (B2B) or business-to-consumer transactions or it relates to a variety of business dealing connected online.

Why is shopping important and useful?

Online shopping is important because it offers buyers convenience that has never been achievable.

1) Options: For every product you can get number of vendors at one place. For example: if you want to buy mobile phones then you will get different mobile venders like Nokia, Motorola, LG, Samsung mobile phones are available at one shop.

Shoppers are provided with an abundance of merchant sites where almost any goods on earth can be bought. Consumers can also compare prices from a variety of different retailers with larger ease, compared to them physically going to shop in a built shopping center to check prices.

2) Available 24 * 7: The technology that is now available allows customers to shop on the internet 24 hours a day and seven days a week without having to leave their homes or offices

3) Fast Service: Most of the online shopping websites delivers product with 3 working days. The best thing is there is no shipping cost included in the Cost price of the product.

4) Price and Selection: One advantage of shopping online is being able to quickly seek out deals for items or services with many different vendors. Shoppers find a greater selection online in certain market segments (for example, computers and consumer electronics) and in some cases lower prices.

5) Product Cost: Compared to normal shopping stores the products are available at cheaper then them.

6) Comparison: On internet you can compare pricing of product from one brand with other. So, there is an option to buy product cheaper with better quality.

7) Easy Mode of Payment: There are very easy way / mode of payment. Credit cards are most preferable. But some online shopping vendors like cafegadgets.in, crazypricing.in gives option to their customer to purchase products on Emi or draft, Check are also acceptable by other online shopping. Means all facilities are given to customers and you do not have to carry cash all the time.

Stores for Online Shopping in India

1) eBay

2) Cafegadgets.in

3) Crazypricing.in

4) Gadgets guru
And many many

Financial Spread Trading For Beginners

In this article, I want to show what factors to take into account when making a spread trading strategy in the financial markets. Such a strategy should be custom-designed for each person! After all, would you wear clothes made for another person? So it is with trading strategies.

Profit potential in the financial markets is huge – this is its main attraction! As an example, if you had sold the FTSE short in April 2010 and taken profits 1,000 points lower in June, a £ 5 down bet would have produced a profit of £ 5,000 on a margin (deposit) of only £ 500 or so – a 10: 1 home run.

But first, why do we trade the financial markets and what is actually traded? We are all familiar with the Stock Markets, Gold, Crude Oil, Currencies. Take just the Stock Markets – there are many types of participants. There are the big institutions, such as pension funds, mutual funds / unit trusts, hedge funds, and there are private investors, some with long-term horizons, and some with short-term capital-gain interests. We are concerned with the latter here, as these are called traders (that's us).

WHAT IS TRADED IN THE FINANCIAL MARKETS?

What is actually traded and what or who decides on market prices? My interest is in trading the main stock indices, such as the FTSE, the Dow Jones Industrials, the S & P 500, and the NASDAQ. These are all indexes of a basket of company shares averaged in some way. They reflect the general trends in the market, up or down. They are all derivatives.

As a trader, who is someone interested in buying and selling for a profit, and not at all interested in taking possession for any other reason, we want to discover methods which can identify when to buy and when to sell. That is where a simple, semi-mechanical method using technical analysis is necessary, together with a sound money-management scheme.

WHAT OR WHO DETERMINES MARKET PRICES?

What does move market prices? All public markets are what we call 'auction' markets where prices are set by the buying bids and selling offers of the various participants. Have you ever been to a live auction at an auction house? Sometimes, when an object comes up, there is a group of two bidders, both desperate to own that object. The bids ratchet up and up – and up to reach what many would say is a very high price. Now imagine the auction if those two bidders had played golf instead. Of course, the price achieved would have been far lower – and for the very same object!

So what was the true market price for that object? Of course, the concept is meaningless. The market is what the market is. This shows that market prices are determined by emotion, rather than rationality. This explains the various bubbles in financial markets we have seen recently. As traders, we can take advantage of this! Traders love bubbles both in the inflating and the deflating phases.

WHAT STRATEGY FOR YOU?

If you are reliably starting out as a spread trader, you need to determine what type of personality you are (I have explained this in a companion article). You need to match your chosen trading time-frame with your personality type.

If you like staying with a well thought-out trade for weeks and months, then you will be looking primarily at weekly and daily charts and using Elliott Wave and Fibonacci analysis methods (again, described in a companion article). For your money-management plan, you will be placing protective stops somewhat far away from your entry price, but always well within your estimated maximum loss.

If you like short-term trading, you will be looking at daily and 60-min, 30-min, and even 10-min charts in real time. It is almost a full-time commitment. But with expert advice at hand, it can be very profitable

Internet Promotion – Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access “frequently asked questions” to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the “who is who” in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet’s, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

Online Travel Agencies – Benefits and Disadvantages

When it comes to the choice between using an online travel agency or not for your next trip, there are several factors to consider with several pros and cons.

One of the main concerns that seem to arise with online travel agencies is the trustworthiness and security of paying such large amounts of money online. While online security is a major factor for any online travel agency, this is true of all online businesses. So it is more a matter of choosing a travel agency online with a quality reputation by looking at their customer reviews and seeing what their actual site itself is like. What's more, when you are logging on and preparing to pay for any online costs, there should always be that small symbol of a lock at the bottom right hand side of the screen as a sign of the level of security attached.

The benefits of using online travel agencies are those like their physical counterparts, they are available at any time, ideal for emergency travel situations, and also for any late after-hours bookings that you need to complete. Additionally you can compare travel deals and special available all over the world in order to find the very best deal for you and your travels. What this means is that while a physical travel agency will have a great range of deals for you, they are limited by who they can work with in terms of other travel professionals. With these online agencies, it up to you to decide who you work with, allowing you to create your ideal travel plans.

What you may also find when working with online travel agencies that you will have a great range of methods to pay for the holiday, offering greater flexibility and financial choice. These choices can range from the standard credit cards and accounts to payment plans and travel accounts.

Overall when talking online travel agencies it is more a matter of preference of the customer and how they prefer to do their business, either online or in person, that should dictate how they book their travel plans.